Backlinks are links from a page on one website to another. If someone links to your website, you have a backlink from them. If you link to another website, they have a backlink from you.
Why are backlinks important?
Search engines like Google see backlinks as votes of assurance. Usually the more votes your web pages have, the more likely they are to rank for relevant search interrogations.
What makes a good backlink?
Not all backlinks are created identical. they are some of the many features that contribute to a backlink quality and helpfulness.
How to get more backlinks
There are three ways to get more backlinks: generate them, get them, or build them.
This is when people discover your content via search engines like Google, social media, or word of mouth, and choose to link to your page. In order words, earned backlinks are organic. You can improve your chances of earning more backlinks by creating truly useful content that people should want to link to.
This is when you manually add links to your site from other websites. Examples include submitting to business directories, leaving blog comments, and replying to forum threads.
This is when you reach out to other site owners, editors, or webmasters and ask them to link to your page. For this to work, you need to have a pure value proposition.
Guest blogging: Offer to write a one-off post for another website.
Broken link building: Find relevant dead links on other sites, then reach out and suggest your working link as the replacement. (You can use our broken link checker to do this.)
The Skyscraper Technique: Find relevant content with lots of links, make something better, then ask those linking to the original to link to you instead.
Unlinked mentions: Find unlinked mentions of your brand, then ask the author to make the mention clickable.